Home Technologies Netflix: using generative AI in movies won’t affect audience perception as long as content quality is high

Netflix: using generative AI in movies won’t affect audience perception as long as content quality is high

by Kindall Fausett

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It’s worth noting that not everyone in the industry shares Netflix’s enthusiasm. The company’s position is causing mixed reactions, especially in light of last year’s Netflix Japan scandal, where the company was accused of using AI to replace the human labour of animators. This situation raises an important question about the balance between technological advances and preserving jobs in the creative industries.

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