In an era of rapid technological development, the entertainment industry is actively experimenting with generative artificial intelligence (AI). Netflix, one of the leaders of the streaming market, is not left out of this trend. The company’s management expresses confidence that this technology will help content creators “tell better stories.” However, remarkably, according to Netflix, viewers are unlikely to notice the difference in production technology if the quality of content remains at a high level.
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This stance was made clear during the company’s recent financial results conference call. Netflix co-chief executive officers Ted Sarandos and Greg Peters answered detailed questions about the potential impact of generative AI on content creation, revealing the company’s strategic vision in this area.
